Do Your Promotional Themes Sing?

Contemplating the importance
of solid structure at — what better inspiration — the Colosseum in Rome.

Producing effective marketing copy is a challenge for many businesses with limited in-house editorial resources. Since 2002, Freelance Editorial Services has provided large and small companies primarily within the financial services, insurance and banking industries a range of freelance writing, editing and project management services.

Experienced ─ Versatile ─ Knowledgeable

If you’re looking for a multipurpose business writer/editor with a clear voice to help generate meaningful copy for your …

… newsletters, emails, brochures, reports and surveys, sales presentations, direct-mail promotions, thought leadership articles, blogs, advertisements, scripts, press releases and web content …

… please visit Paul’s Portfolio for a sense of what we can achieve together.

Series 6 and 7 trained, Paul offers a single-source of disciplines to help pursue your promotional goals on time and within budget:

  • Craftsmanship of a journalist
  • Vision of a marketer
  • Judgment of a project manager
  • Temperament of a diplomat

Identifying Your Editorial-Promotional Needs

Your next marketing project presents a unique set of editorial and promotional challenges. Here are some preliminary questions to help identify your communications objectives:

  • Who is your primary consumer audience?
  • What do they know about your business?
  • What sales story do you want to convey?
  • What value sets your business apart?
  • Where does your company compete in today’s market?
  • How do you want your readers/consumers to react?
  • Have you established an editorial-review process?
  • When is your deadline?

Click here to view Clients & Testimonials.


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