What do you want to hear from your bank’s marketing department in 2016?

By Paul Lombino

Dear fellow bank consumers:

Over the next couple of weeks, I need to generate story ideas for a series of articles for bank-industry marketers ─ the folks who want to know what consumers like you and I are thinking about when it comes to acquiring new banking products and services in the coming year. As an added wrinkle, the articles will focus on the media preferences of different generations.

If you are a bank account holder, I’d welcome your first-hand insights.

  • What financial service(s) ─ checking accounts, savings accounts, CDs, safe deposit boxes, mortgages, credit cards, car loans, home equity lines of credit ─ do you want to hear about from your primary bank?
  • Through what channel(s) of communication ─ email, direct mail, social media, Internet advertising, telephone, mobile ─ do you prefer to receive information from your primary bank?
  • What pressing question would you ask your bank representative if they were in front of you right now?
  • What’s your generation?

Baby Boomer      1946-64
Generation X      1965-79
Generation Y      1980-99 (a.k.a. Millennials)
Generation Z      2000 and beyond

Thanks in advance for your thoughts. Happy banking.



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